27 April 2017
by Tamara A Orlova | Photography by Joe Alvarez
It is this time of year again when we all start thinking of our summer wardrobe. To help us with the choice of cheeky bright bikinis, Boux Avenue have launched their 2017 swimwear collection with style at the Century Club, London. Attended by the celebrities and VIPs including Lucy Meckeburgh, celebrity photographer Joe Alvarez, Stacey Solomon, Fleur East, Radio Hosts Pandora and Olivia Cox as well as singer Larissa Eddie while celebrity DJ's Ashley James and Zara Martin were spinning the decks. The Boux Avenue celebrity owner Theo Paphitis was in good spirit as he posed for the photos and mingled with guests.
The Boux Avenue summer collection features colourful swimsuits and two-piece bright swimming bikinis. But Boux Avenue is not only about the lingerie, you can also find handy cosmetic bags, mini nail care kits and makeup brushes kits in stores - all essentials for your summer holiday. The collection will hit the stores imminently so make sure to visit your nearest Boux Avenue for your travel essentials.
Sanie Ryan, Fleur East (R) with Sister (M)
Lucy Mecklenburgh, Ashley James
Ashley James, Theo Paphitis
Theo Paphitis, Lucy Mecklenburgh
Theo Paphitis, Joe Alvarez
Ashley James, Tamara Orlova-Alvarez
Theo Paphitis with models