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27 June 2017

Jaguar Unveils New Pace Accelerate Fragrance

by Tamara Dumas

Created to celebrate the launch of Jaguar F-Pace family sports car, the new cologne was unveiled in London earlier this week. Inspired by the amazing speed and the remarkable dynamic of Jaguar sports car, Jaguar Pace Accelerate is yet another addition to the men’s only collection of aftershaves.

The champagne corks were popping to celebrate the occasion while guests were encouraged to visit the display of fragrance ingredients – bergamot, mandarin, citrus wood, cardamom, musk, vetiver, coriander, juniper berry, nutmeg, white pepper, lily-of-the-valley and jasmine.

Engineered by the master perfumer Dominique Preyssas, the fragrance opens with an exhilarating rush of bergamot and mandarin, fuelled by the zesty zing of cardamom. As it gains momentum, a surge of cool spices – aromatic coriander, resinous juniper berry, fresh nutmeg and crisp white pepper – makes the heart beat faster. The waft of jasmine and lily-of-the-valley adds smoothness to the assertive blend. Mr Preyssas admitted to us that the perfume had to revised a few times before signing off, so that it suits the vision and ethos of the brand. Jaguar is a brand with strong identity and every product - be it a car or a fragrance - is in perfect alignment with it.

As to the packaging, Jaguar Pace Accelerate bottle replicates the shape of its counterpart, Jaguar Pace. There are some distinct changes though. To convey the thrilling energy of the new fragrance, the bottle took on vibrant tones of red, blue and silver. The base of the bottle is embossed with a lattice design based on the famously distinct Jaguar grille.

Jaguar Pace Accelerate will be available this autumn from Marks and Spencer with the price tag of £44.

Jaguar Pace Accelerate Ingredients
Jaguar Pace Accelerate Perfume Launch
© Jaguar Perfumes