09 June 2016
by Tamara A Orlova | photography by Joe Alvarez and Dave Benett
The UK’s number one champagne brand, Moët & Chandon knows how to party and is synonymous with celebration, glamour and seizing the moment. And it only seems reasonable that the brand has finally thrown its inaugural hedonistic and lavish ‘Moët Party Day’. The bash held at Victoria House in London has kicked off the Moet string of luxury events in cities including Paris, Hong Kong, Mexico City among others.
Spread over the entire Victoria House – an iconic art-deco building - in Bloomsbury the event marked Moët’s biggest nationwide celebration to date. Attended by celebrities and socialites including Samuel L Jackson, Millie Mackintosh, Raleigh Ritchie, Joe Alvarez, Naomi Isted, Darren Charman, Johannes Heubl, Oliver Cheshire, Toby Huntington-Whiteley, Prince Cassius, Robert Konjic, Becky Tong, CL, Craig McGinlay, Kara Rose Marshall, Kimberley Garner, Oliver Proudlock, and Josh Patterson among others, the #NOWOrNeverland party has set new benchmark of celebration. With a bottle of Moet Brut popping every five seconds -we even had champagne vending machines dishing out mini bottles of comp Moet all night- and dancers performing stylized choreographed acts, guests were celebrating well into the late hours of Sunday.
In a weekend of major celebrations, Moët & Chandon, as Royal Warrant Holders, have also raised a toast to the Queen on her 90th birthday weekend, with the very same champagne that’s supplied to her household. The Champagne has held the Royal Warrant since Queen Victoria recognised the quality of the Champagnes in 1893. This recognition was reaffirmed in 1955 when Moët & Chandon was granted the Royal Warrant by HM Queen Elizabeth II, which has been maintained over the last sixty one years.
Samuel L Jackson
Champagne Vending Machine
Tamara Orlova-Alvarez and Joe Alvarez
Darren Charman, Marie Louise Smith, Tamara Orlova-Alvarez, Joe Alvarez
Kara Rose Marshall (L) and guest
Kara Rose Marshall
Todo Dorigo and Nikita Adrianova
Samuel L Jackson
Naomi Isted and Joe Alvarez