Reality TV Central at Ann Summers Re-Launch Party

It was reality TV central at the re-launch of Ann Summers store in Oxford Street, London. Partying until late – unlike most of the launches – Ann Summers made sure all guests, including Casey Batchelor, Mason Smillie, Joe Alvarez, Callum Best, Lady Nadia Essex among others, were well looked after. The event was hosted by Vicky Pattison who earlier this year was appointed as the face of the new Ann Summers swimwear collection.

Inside the store, guests were presented with drawings of celebrity tattoo artist Dan Gold, who has a small tattoo parlour set up in the basement of the newly refurbished store. Brave enough guests were tattooed right at the party by Dan himself, who was skipping on drinks for obvious reasons. Back to the ‘shop floor’, socialite and Celebs Go Dating host Lady Nadia Essex was very actively checking out the merchandise and seemed to be particularly excited about the £40K gold Ann Summers dildo that is kept in the store, locked away behind glass.

Photography by Joe Alvarez

It was a busy party for Vicky, who managed to change three attires during the course of the evening, showing off her figure in Ann Summers top and Dan Gold T-shirt.

VIP’s were partying into the late hours of Saturday and were generously gifted by Ann Summers before heading home.

Subscribe to our newsletter

Vicky Pattison at the Ann Summers Party © JOE ALVAREZ 2017
Ikon London Media