Earlier this week Dame Helen Mirren, face of the skincare brand L’Oreal, has confided that using moisturiser “probably does f— all”. The Oscar-winning actress made her comments while sitting on a L’Oreal panel in the South of France, where she was appearing in her capacity as brand ambassador.
“I’m not setting standards for others. All I can do is be who I am. I’ve always loved makeup,” she said.
“I’m an eternal optimist – I know that when I put my moisturiser on it probably does f— all, but it just makes me feel better. I’ve always said to L’Oreal as well that I will only do what makes me feel better.”
She is the face of L’Oreal’s ‘Age Perfect’ moisturiser range, and was signed as a brand spokeswoman in 2014 after their consumer research found she was perceived as “genuine, intelligent and glamorous, with looks that seem only to improve with the passing of time”.
She describes herself as a long-time fan of the French brand. But what is Dame Helen Mirren was right saying L’Oreal moisturiser does f–k all? We asked Dr. Shirin Lakhani, an award-winning aesthetics doctor and the founder of Elite Aesthetic clinic in Kent.
“There is a vast difference between products that can be purchased in department stores and ‘professional’ products available from doctor led skin clinics,” Dr Shirin continued:
“Moisturisers per se are at best useless and may even be harmful for your skin.
“Healthy skin is moisturised from within – look at babies! In our late teens and early 20’s, we feel roughness due to a reduced natural exfoliation of dead skin cells, but we misinterpret this as dryness and instantly reach for moisturiser because that is what we have been brainwashed to do by the media.
“But what we actually need is an exfoliator. Within 3 weeks of using moisturiser, the skin turns off its natural moisture production and we become dependent. One of the first things I do with my patients is breaking this dependence and start them on active products which wake up the skin cells and restart the skin’s own moisture production.