Editor in Chief of Ikon London Magazine, Celebrity Photographer.Joe Alvarez


Welcome to Ikon London Magazine.

Having launched ikon London Magazine a few years ago, I am pleased to announce the ‘new look’ Ikon magazine. It has been a fantastic journey and we go from strength to strength improving and expanding.

Our readership grows on a daily basis. I have been humbled and I am grateful by the following we have and access we have been given by the public, celebrities, event organisers and the media in general. Onwards and upwards.

Happy reading!

Joe Alvarez presenting an award at the Limelight Film Festival 2017

Fikay Interviewed Joe Alvarez

  • Q: One fun fact about yourself – any hidden talent we don’t know of?
  • A: I am a drummer, motorcyclist/motocross and bilingual.
  • Q: Why did you choose to go into the fashion industry/photography?
  • A:  I fell in love with it when I was 10 on a school trip. Kept it up, and despite playing in various bands (drums) stuck to it. I decided to go pro once the various bands disbanded. (Common occurrence in music.)
  • Q: What are your goals as an editor in chief/photographer? Are you in this for the long-term or do you dream about something completely different?
  • A: I have been in this press/showbiz industry for many years. I am in this long term, as well as combining my passion for fashion. I have launched my own label. Early days, but is looking very good. I will combine fashion and media as its interlinked. 
  • Q:What is the best and the worst thing about working as an editor/photographer?
  • A: The best is meeting loads of people, shooting I love, working with models and celebrities is great fun. Worst is editing/captioning and PHOTOSHOP. I use it the least possible. My shoots need to look great on camera alone. 
  • Q: What is the coolest place you’ve ever travelled to and why?
  • A: Been all over the world for work, coolest is Cannes Film Festival. Although for location shoot, I loved Mauritius in the Indian Ocean where I shot 2 ‘Bond girls’. (2 actresses from the James Bond film). I chose Mauritius as a location due to its coral sand, very white and transfers little if any heat. Thus in the middle of the day at 32c you can walk on the sand and shoot on it without towels or any discomfort.
  • Q: What motivates you to get up in the morning?
  • A:   Each day I wake up, knowing that I am living the dream. Each day is different.


Studio shoot with Maria Kouka, In Cannes 2012 Waiting For Heidi Klum…

Interviewing Top Gear presenters at the Grand Prix Ball

FTV Swarovski photo shoot in Cannes

My Front Cover: Colin Farrell Came To Say ‘Hi’

Colin loved My Glasses. I Told Him ‘They’re Marc Jacobs’.


This is what some of the world’s press had to say…

With Actor Clarissa Leone in Venice Film Festival and at London Fashion Week

Yours Truly with David Gandy and deputy Fashion Editor

With singer Hatty Keane at end of photoshoot

Joe Alvarez’s Showbiz Column in HOTGOSSIP