Did You Know There’s a Caviar Day? Here’s How (and Where) to Celebrate It in London
Did you even know we live in an age where there’s a Caviar Day? Well, if you didn’t, now you do. And if you’re feeling as uncertain about how to celebrate it as most of us are — fair enough. We all know what to do for Christmas, even Pancake Day, but Caviar Day? That’s new.
Although no one’s entirely sure where National Caviar Day came from, it’s widely believed to have started in the U.S. as a clever bit of marketing — a way to promote the world’s most luxurious delicacy. Over time, it’s gained traction, and now food lovers everywhere use it as an excuse to celebrate something they might not usually buy on a Tuesday afternoon. In other words: it’s probably a marketing ploy, but if you’re looking for a reason to throw a house party or sample something decadent out on the town, this is as good as any.
Caviar House, of course, has opinions on how best to enjoy it — six, to be precise. Their experts suggest starting with the purist’s method: a mother-of-pearl spoon (never metal) or even the back of your hand, so nothing interferes with that delicate balance of salt, sea, and nuttiness. From there, you can go classic with ice-cold vodka or crisp champagne — both old-school pairings that have stood the test of time.
So, to be practical, you can start at Caviar House, London’s long-time temple to roe and champagne, which is hosting a special Caviar and Telmont Champagne tasting at its Piccadilly flagship on 18th July (£65 per person). The event includes three pairings, plus insight from industry specialists on the subtleties of both caviar and champagne. For those staying home, the brand has also shared six expert-approved ways to enjoy caviar — from the classic spoon-and-vodka ritual to more surprising combinations like Oscietra on white chocolate or Baerii on sorbet.
If you’re in the mood for something grand, The Ritz London offers an ongoing Caviar and Champagne Experience — a five-star take on indulgence served in the hotel’s Long Gallery. And at Bob Bob Ricard, home of the famous “Press for Champagne” button, you can pair Oscietra, Beluga or Siberian caviar with a glass of fizz in a booth that feels tailor-made for the occasion.
So yes, Caviar Day might be a marketing invention — but it’s a delicious one. Whether you celebrate with a tasting, a tin at home, or a toast at The Ritz, at least you’ll be honouring one of life’s more refined pleasures.
Elena Leo is the Arts & Lifestyle Editor of Ikon London Magazine.