If a picture is worth a thousand words, a film can communicate the entire life and mission statement in less than an hour – some short films start from one minute. If you are a regular reader, you already know that different countries offer generous film production incentives so we don’t expect a shortage of films in the following years, or maybe even decades. London is one of the premier destinations for many International and world premieres and is famous for its lavish bashes and the business opportunities it has to offer. “Private screening rooms in London are perfect for private events and presentations,” commented London based celebrity photographer and journalist Joe Alvarez.

He continued: “Throughout my career, I have attended hundreds private screenings of all kinds and, when organised properly, it can be one of the best events your guests will never forget.” Located around central London, private screening rooms are becoming more and more popular among film lovers as well as corporate clients and various professional shows and festivals. Typically located in high-end London Hotels, these give more than just film tickets and popcorn – the bespoke service, courteous staff as well as drinks and film of your choice are only a few pros of many. Opting for a Private Screening Room, you are guaranteed to be treated like a celebrity; no queuing, no stress – just good quality time.

As to Joe Alvarez himself, his personal best still remains the private screening of Zoolander to 25 guests, hosted by David Gandy during the London Fashion Week. “It was a great crowd of London fashionistas with the aptly chosen comedy about male models.”

There are plenty of screening rooms in central London and it is important to choose the right one for your corporate or private event. Each venue has its own vibe and history that can benefit your brand and event. We asked celebrity photographer and journalist Joe Alvarez to share his insight.