Alike launches customisable digital tourist passes for Dubai, London, Paris and Singapore
Build your own city itinerary and save up to 50% across attractions in four of the world’s most visited destinations.
Travellers heading to some of the world’s most visited cities now have a more flexible way to explore. AI-powered social travel platform Alike has launched customisable digital tourist passes for Dubai, London, Paris and Singapore, allowing visitors to design their own city experiences while saving up to 50% compared with buying individual attraction tickets.
Rather than committing to pre-set bundles, travellers can choose only the attractions and experiences that matter to them. The passes are fully digital and designed to streamline everything from planning to entry, offering instant booking confirmations, QR-code access, and online management for timed attractions where required.
The launch builds on the success of the Abu Dhabi Pass, developed by Alike for the Department of Culture and Tourism – Abu Dhabi, and responds to growing demand for personalised travel products. Together, Dubai, London, Paris and Singapore welcomed nearly 80 million international visitors in 2024, making them ideal testbeds for a more modular, traveller-led approach.
Powered by Alike’s proprietary Infinity platform, the passes aim to remove common travel friction points such as queuing, paper tickets and fragmented bookings. Travellers manage their entire pass digitally, across devices, with access to customer support when needed.
Beyond flexibility, the new passes are positioned as part of a wider shift in the travel industry. The personalised travel and experiences market is expected to grow rapidly over the next few years, and Alike plans to expand its city passes to more than 25 global destinations across Europe, Asia and North America by the end of 2026.
Elena Leo is the Arts & Lifestyle Editor of Ikon London Magazine.