Fortras Pre-London Fashion Week Show & Party at Fortnum’s and Mason

The fashion ‘season’ is almost upon us and what better way to start London Fashion Week than with a glamorous bash at the historic Fortnum and Mason. Media partners Ikon London Magazine attended the soiree and fashion show earlier this week that kicked-off the LFW with a bang.

Several luxury brands, united under one roof by brand management company Fortras, showcasing their designs to the discerning attendees of the event.

Monica Zelin, Tamara Orlova Alvarez

Our partners De-Watere champagne

VIP guests included Ikon London Magazine Editor in Chief Joe Alvarez, Fashion Editor Tamara Orlova-Alvarez, actor Christian Vit, Vikings series actors Jack McEvoy and Elijah Rowen, This Morning fertility doctor Larisa Corda, Adam Ziff, champagne De Watere house owner Martin Konorza and parter Jessica Pecat, Britain’s Top Model contestant Victoria Clay, fashion entrepreneur Laura Adrianna Romanin, fashion designer Catriona Hanly, photographer Erica Bergsmeds,  and luxury property investor Olesea Luchian among others. 

Guests were treated to exquisite champagne courtesy of De Watere and sumptuous canapes

prepared by Fortnum & Mason famous for its gourmet selection of delicatessen.

Lizzie Cundy, Rhea Elliott Jones

Altogether, six designers’ collections showed: BSS by Safiyya Babayeva, V-nine, Couture Galery by Khatira Baharova, Irada by Irada Gurbanova, SA by Aysel Azizova, Lulu Liu London, Azure Jewellery London. Hand-finished evening frocks follow the mantra ‘more is more’. Combining different textures and media – sequins, lace, beading, and embroidery – the dresses are a perfect choice for the red carpet season.

Guests were dancing into the late hours of the evening before heading to the after party at Tramp.


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Fortras fashion showcase at Fortnum and Mason. © Joe Alvarez

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