Hackett London Celebrates Autumn-Winter 2024 with “We Belong to London” Campaign
Hackett London has unveiled its Autumn-Winter 2024 campaign, We Belong to London, celebrating its deep-rooted connection to the British capital. Shot by acclaimed photographer Ben Harries, the campaign follows three men traversing iconic London locations such as the Royal Academy of Arts and St. James’s Park, highlighting Hackett’s signature blend of classic British elegance and modern style.
This season’s collection showcases rich autumnal hues—burgundies, tobaccos, and navy blues—with British patterns like Prince of Wales checks and herringbone. Outerwear and hybrid pieces, such as gilets and down coats, offer the perfect balance of style and functionality for the transitional weather.
Founded in 1983 by Jeremy Hackett and Ashley Lloyd-Jennings, Hackett London is synonymous with sophisticated menswear that reflects the city’s heritage and charm. The campaign captures Hackett’s quintessential British identity while celebrating the vibrant, stylish heart of London.
Timeless Fashion, London’s Energy
Hackett’s Autumn-Winter 2024 collection is a masterclass in luxury and practicality. Designed for the modern man, the pieces effortlessly transition from day to night, reflecting the dynamic pace of London. From the vibrant streets of Mayfair to the tranquil beauty of St James’s Park, each piece embodies the city’s energy, capturing the essence of London style.
Hackett’s heritage of fine tailoring, rooted in Savile Row, is evident throughout the collection, with classic British designs reinterpreted for contemporary living. The combination of luxury materials and intricate patterns ensures that Hackett continues to set the standard for modern British fashion.
For more information on the collection, visit Hackett London.
Elena Leo is the Arts & Lifestyle Editor of Ikon London Magazine.