If your name is Bond, you could dine and party like 007 — for free
London Never Dies, the latest production from The London Cabaret Club, is offering guests with a very particular surname an invitation even MI6 would envy: free VIP entry for anyone named Bond.
To mark Global James Bond Day on 5 October, the immersive cabaret show — which opens on 2 October at the Bloomsbury Ballroom — is giving away up to 30 free Gold Packages (each for two guests) to attendees who share a surname with the world’s most famous fictional spy. The packages include premium seats, gourmet dining and access to the club’s lively afterparty.
It’s part of a promotional push for London Never Dies, a high-octane, espionage-themed spectacle featuring tuxedos, femme fatales, spy-chic cocktails and explosive choreography — all set within the opulent, Art Deco surroundings of the 1920s ballroom in Holborn.
With speculation still swirling over who will be cast as the next Bond, this production taps into the fantasy head-on. The show runs across two seasons — from 2 October to 15 November 2024 and again from 2 January to 28 March 2025 — and promises a full evening of escapism, with immersive sets, a three-course menu and signature drinks including a glitter-dusted “Diamonds Are Forever” and multiple takes on the iconic martini.
The production’s creators, Evelina Girling and Doni Fierro, describe London Never Dies as a blend of “glamour, danger and immersive storytelling,” offering audiences the chance to step into their own spy narrative — shaken, not stirred.
Since opening in 2013 in the 1920s Bloomsbury Ballroom, The London Cabaret Club has become a notable part of London’s nightlife scene. Each year it presents ambitious productions that draw on British heritage with a contemporary edge. Shows like Queen of Roses, Hats, Heels & Horses and London Never Dies showcase strong choreography, West End talent and a blend of music and food. The club’s reputation was boosted by a 2019 residency in Cannes and a 2022 show in Dubai.
Booking details:
- What: The London Cabaret Club: London Never Dies
- Where: The Bloomsbury Ballroom, Victoria House, Bloomsbury Square, Holborn, London, WC1B 4DA
- Dates: 2nd October to 15th November; 2nd January to 28th March
- Timings: 18:00 Doors Open, 18:30 Pre-show Entertainment, 20:30 Show Starts, 23:00 afterparty
- Tickets: Silver, Gold, Diamond and Royal Diamond Packages starting from £41 – available at https://www.thelondoncabaretclub.com/london-never-dies
Elena Leo is the Arts & Lifestyle Editor of Ikon London Magazine.
