Made With Manners Arrives in London
In an intimate, deliberately understated gathering in London’s luxurious Mayfair, Made With Manners introduced its debut collection to a room that seemed carefully curated to avoid the usual fashion circus. Oriona Robb walked us through the pieces with the kind of calm confidence that suggested the brand knows exactly what it’s doing, and who it’s for.
The press release leads with a cheeky jab at Kanye West – the designers, Tania Hawilo and Antonina Irrera, once worked on his early Ye collection, including the now-ubiquitous sock shoe. It’s a clever bit of positioning: yes, they were there, but they’ve moved on to something more grown-up. The name itself feels pointed in our current cultural moment. Made With Manners. Good behaviour as luxury commodity. One can read into that what one will.
What’s interesting here isn’t the origin story but what they’ve chosen to make: a tight edit of unisex essentials that feel distinctly Jil Sander-adjacent. There’s the same rigorous minimalism, the same attention to proportion and fabric, the same sense that less really can be more when it’s done this well. A collarless blazer. Pleated canvas trousers. An oversized tailored shirt. The kind of pieces that fashion insiders have been buying from The Row or Lemaire – investment dressing for people who’ve moved past logos.
The textiles are where Made With Manners makes its case. Everything is made in Italy, and you can feel it, quite literally. The fabrics have weight and texture. They fall beautifully on the body, which we could observe on the models circulating the room. There’s a substantiality to the construction that reads as serious fashion, not fast fashion cosplaying as luxury. The tailoring is clean but not precious, structured but not stiff.
The quality-to-price ratio deserves attention. The positioning sits in that accessible luxury sweet spot -more expensive than COS, less punishing than Celine. If they can deliver genuine Italian craftsmanship at that level, it’s a compelling proposition for a customer who knows their fabrics but doesn’t necessarily want to pay designer markups.
Of course, the market they’re entering is already crowded. Quiet luxury has been thoroughly mined, and every new brand claims Italian factories and timeless design. The question is whether Made With Manners can carve out a distinct point of view beyond good taste and responsible production. Those are table stakes now, not differentiators.
Still, there’s something refreshing about the restraint on display. No influencer circus, no drop culture, no breathless hype. Just well-made clothes presented to people who might actually wear them. The Dubai launch follows in early 2026, which suggests they’re building methodically rather than chasing quick growth.
Whether Made With Manners can sustain interest beyond the novelty of launch remains to be seen. But on first showing, this is grown-up fashion for grown-up customers—and in a market increasingly exhausted by noise, that might be exactly the manners we need.
THE DEBUT COLLECTION
A concise edit of elevated everyday pieces, including:
- The Collarless Everyday Blazer
- The Pleated Canvas Trouser
- The Oversized Tailored Shirt
- The Base Layer T-Shirt
- The Everyday Poplin Dress
- The Tailored Fleece Set
Each piece is crafted in Italy and designed to transition effortlessly across work, travel and daily life.
Editor in Chief of Ikon London Magazine, journalist, film producer and founder of The DAFTA Film Awards (The DAFTAs).