Award Winning Beauty Blogger, Writer and Celebrity Beauty Consultant Antonia Mariconda reveals the latest beauty low down for Ikon.
Labiaplasty – What you need to know
With so many magazines, media and TV programmes throwing around the term ‘Designer Vagina’ Antonia explains what it is exactly. You might want to cross your legs as you read this.
Labiaplasty is the surgical reshaping and re-sizing of the inner labia, carried out on women who are unhappy with the appearance of their labia, or whose labia cause pain and discomfort.
What is Labiaplasty for?
Some women experience difficulty with intercourse because of large labia, sometimes there’s asymmetry or a general unhappiness with the appearance of their labia, and many women who request surgery have difficulty with exercise, in particular, cycling and riding. Labiaplasty surgery can help address these issues – surgery involves removing a section of labial tissue to make it shorter thus giving the area a neater appearance.
Procedure gains popularity
Commonly referred to as ‘designer vagina surgery’, there has been a 45% increase in requests for the procedure since 2010, according to Transform cosmetic surgery group. Over 2,000 labiaplasty surgeries were carried out on the NHS in 2013, a fivefold rise since 2008. The vast majority of labiaplasty surgeries are carried out via private clinics and hospitals, however, because of the rationing of NHS resources.
Functional and aesthetic labia problems

“An asymmetrical labia can lead to functional problems as well as aesthetic problems,” said Paul Banwell, Consultant Plastic Surgeon from the British Association of Plastic Surgeons (BAAPS).”Over 50% of my patients see me due to functional reasons. Only a small proportion are there for purely aesthetic reasons.”
A 2008 study by the Journal of Sexual Medicine found that labiaplasty surgery was carried out for aesthetic reasons alone in 37% of women, as opposed to 32% to treat a functional impairment, and 31% to treat a functional impairment and for aesthetic reasons.
The American Society for Aesthetic Plastic Surgery (ASAPS) attributed the rise in requests for surgery to several factors. “The reality is that women have been grooming themselves differently for about the past ten years, with many eliminating pubic hair altogether, and consequently, they are noticing what things look like in that region as a result, ” said Christine Hamori, MD, an ASAPS member specializing in labiaplasty. “Many of my patients want to achieve a clean, smooth look as they would with their face and underarms.”
As with any cosmetic surgery, a good surgeon will decline to perform the procedure if he believes there’s no clinical need. If a woman who is unhappy with her labia wants to consider surgery then she should approach a good, highly experienced, ethical gynaecologist or plastic surgeon and discuss the issue in the first instance; and only after thorough consultation where she is made aware of risks and potential complications such as infection, pain, bleeding, bruising and scarring should she consider proceeding. It is important that she has realistic expectations regarding what can be achieved before going ahead with the surgery.
Celebrity Beauty Secrets

Kelly Hoppen she keeps her lock looking gorgeous and curly
“It’s pretty much natural! honestly, but for big events, I head to Magda at salon 10500 in Notting Hill, London
So tell us, Kelly, what’s in your beauty bag?
Skinny Tan 24hr Bronzer £16.99
I love this instant bronzing gloss that can be used for face and body. I have a regular Skinny Tan done by tanner James Harknett, and when I want a top up I use this it provides an immediate golden glow when I need it!
Yves San Laurent – Opium
I always carry a perfume with me and Opium is one of my favourite scents for years.
Eyelash Curlers
I always carry it around if need to curl my eyelashes when needed and then top up with mascara.
Bourjois Delice De Poudre
I’m quite a fan of bronzer, it gives a subtle, radiant finish to my makeup. It’s perfectly natural.
Lucas Paw Paw Ointment Lip Balm
This soft, buttery balm keeps my lips hydrated throughout the day and is a must have staple in my makeup bag.
Bobbi Brown BB Cream spf 35
Bobbi Brown is a fantastic brand and I really like their BB cream because it is an all in one with moisturiser, foundation and SPF. It is really important to use a cream with SPF to protect the skin from sun damage.
Rodial Stem Cell Superfood Hand cream
Using shea butter and grape seed oil, this intensely hydrating hand cream leave is a real treat for the hands and keep them and feeling great all year round.
Mac Mineralize Skinfinish
This product is great for highlighting and has a luxuriously soft texture.

Antonia’s Top 3 Beauty products this month
Revitalash – serious lash S.O.S, love this product. It gives you lashes like a giraffe. http://www.revitalash.com
Skinade – put the youth dew back into your skin with this amazing, beauty drink that replenishes and revitalises. http://skinade.com
Elizabeth Arden Flawless Future Ceramide Capsules – amazing smooth skin hero, I love this. http://www.elizabetharden.co.uk


