The Apprentice star and interior designer for the Royals Ella Jade teamed up with British Heart Foundation this Christmas.

We saw a lot of showbiz personalities -Lizzie Cundy, Ali Bastian, Karen Bryson, Ce Ce Sammy, Anjula Devi, Georgia Toffalo, Cameron Moore, Millie Wilkinson, Jasz Vegas, Joe Alvarez and Elliot Cross- chatting and mingling in the bijou VIP area in Whiteley’s Shopping Centre in Bayswater.

Locals were mesmerised by the flashbulbs of the press photographing the arriving guests, who were treated to drinks and music, before being among the first to sign their Christmas wish on Ella Jade’s chair.

It was a personal choice of charity for Ella as sadly her father passed away from a heart condition suddenly last year whilst filming BBC TV Series The Apprentice.  

The chair is located in Whiteley’s shopping centre and shoppers can share their Christmas Wish, by writing it on the chair, and make a donation to British Heart Foundation. 

I am sure The British Heart Foundation has remedied the issues concerning their fundraisers so the funds can be used to the maximum benefit for those in need.