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The Champagne house celebrates its long-running screen role with a limited-edition bottle — one for fans, collectors and anyone with a taste for cinematic detail.

Bond doesn’t drink much, but when he does, the label matters. Since 1979, Bollinger has been the Champagne of choice in the franchise’s on-screen world — a recurring presence in hotel suites, garden parties and high-stakes dinners. This year marks 45 years of that partnership, and to celebrate, the house has released a Special Cuvée 007 Limited Edition.

Presented in a black-and-gold collector’s box, the bottle arrives in time for James Bond Day on 5 October, and will be served exclusively in British Airways’ Club World cabins on long-haul flights that week. The design nods to the opening credits: a golden gun-barrel spiral surrounding Bond’s silhouette, embossed on a jet-black case. It’s pure iconography — and pure merchandise.

The story of Bollinger and Bond began quietly. Though first mentioned in Fleming’s Diamonds Are Forever (1956), the Champagne appeared on screen in Moonraker two decades later. Since then, it’s become part of the franchise’s visual grammar — consistent, recognisable, and never too prominent.

There’s a reason it works. The Bond machine, still run by the Broccoli family, has built one of the most controlled and commercially sharp franchises in film history. Every suit, car and drink that appears on screen has a second life off it. The alignment with brands like Omega, Aston Martin and Bollinger isn’t just about money — it’s about world-building. Each object signals taste, wealth and the fantasy of knowing exactly what to order.

That control has kept the Bond universe remarkably coherent, even as the actors and politics have changed around it. While other franchises rely on reboots and reinvention, Bond’s strength is consistency. Familiar details return with each new face: the watch, the glassware, the silhouette, the line delivery.

For collectors, it’s a bit of film history. For Champagne lovers, it’s still a solid bottle — classic, balanced, unshowy. And for anyone looking to give a gift to the Bond fan who already owns the box set and the cufflinks, it fits the brief perfectly.

Just don’t shake it.

Unless you have just won a car race in your Aston Martin.

Feature image: Bond (ROGER MOORE) pours a glass of Champagne Bollinger for Stacey Sutton (TANYA ROBERTS) at Zorin’s French estate. © 2025 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.

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Elena Leo is the Arts & Lifestyle Editor of Ikon London Magazine.