Live! Clothing Opens Its Doors In Chelsea
Who doesn’t love Chelsea? The home of Saatchi Gallery and British Army pensioners – carrying with pride their buttoned-up bright uniforms with shiny buttons – the place is a buzzing hub for lazy-morning-coffee lovers and high-street shoppers. Its artisan Saturday market, with fresh oysters and all healthy deli, has long attracted avid healthy living fans. Various holistic health centres and private membership gyms are welcoming locals who are happily shaking off their inches on the treadmills and waking up to an early morning yoga session.
Amidst the little modern life oasis, right in the middle of Kings Road a new activewear brand Live! Clothing has opened its doors. Ikon London Magazine joined the celebration of the launch at the bohemian Soho Hotel. The brand, which has Millie Mackintosh as their fan, has a great selection of super comfy colourful women’s activewear. True, mesmerising Live! prints give you yet another reason to sign up for the gym but also will ensure that you are feeling your best.
Live! Clothing – how it all began
The designers and founders of Live! Joyce and Gabriel Sens have joined us at the launch to celebrate the brand expansion. Having graduated as a fashion designer Joyce saw the potential in activewear market and dived into it without looking back. Founded in 2002, LIVE! was born in Brazil with the main purpose to become the synonym of exclusive quality. This vision and passion is shared by Lisa and George Ross who, on their trip to America, walked in to the Live! store just to walk out burning with desire to bring Live! to London.
Just six months down the line, having left their day jobs and changed their lifestyles to follow their aspirations, the new entrepreneurs gave their opening speech welcomed by the clinging of champagne glasses. George tells me: “We have big plans and in the next 5 years we are looking to open stores in Edinburg, Manchester, Brighton, Bristol, Birmingham as a minimum. We don’t see ourselves as newcomers, we see ourselves as having landed in the premier league, and will invest accordingly”.
The distinct style and exclusive prints are hits in gyms, dance, Pilates and yoga studios, but also have invaded the contemporary women’s closet that combines fashion and functionality.
The Live! family, as they refer to everyone involved, is an ambitious family indeed. Having just opened their flagship store, Live! is aiming to expand to five stores within next five years so keep looking out for their logo in your neighbourhood.
Editor in Chief of Ikon London Magazine, journalist, film producer and founder of The DAFTA Film Awards (The DAFTAs).