London Fashion Week Pam Hogg 2014 © Joe Alvarez
0 2 mins 12 yrs

Pam Hogg’s show was one of the most colourful so far at London Fashion Week. As always she has been in the vanguard of show stopping fashion design. He latest effort was bright and psychedelic and her smiles after the show was an obvious relief as things weren’t going her way during the catwalk run through rehearsals. Pam was in a filthy mood, often shouting at anyone in the ‘way’ and asking photographers to NOT photograph the models rehearsing as some were new and nervous. Go figure. Surely the more they practice whilst being photographed the better they’ll become and handling the pressure. After telling off the DJ -with reason- to sort the sequence of the music and not leave silent gaps in between songs -rule number 1 for any DJ surely- things eventually fell into place. The show was a great packed out success and dedicated to the Pussy Riot punk band.

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