Mischa Barton launched her own boutique in London earlier this year. Following on from her successful bag range – now in its ninth season – the actress has designed her own clothing and cosmetic collections, now available to buy in the new Spitalfields store. I went to shoot Mischa exclusively with some of her new designs including her new range of iphone covers made in collaboration of Uunique. One of which is gold, encrusted in diamonds and is worth a cool £189000. 

“It’s nice that everything now has a home, a base” she told me at an exclusive store preview. “The brand was born in London, so I wanted the boutique to start here. Spitalfields Market is a perfect fit, because it’s still very contained, and has a very good mixture of people from the city and the new young fashion hub Shoreditch has become. The stores are really beautiful new and old, and there are some really interesting brands here. It’s a good place to start. Also, now it’s super hip.” 

The clothing collection, she says, is loosely based on her own personal style – but is aimed at a wide-ranging audience. “There are some very young pieces, some more sophisticated, mature pieces, and also some quirky stuff that’s more like my wardrobe,” she explained. “There are plenty of pieces for people who don’t just want to dress like ‘Mischa’.”

Prices are affordable I think, ranging from between £25 and £250 – something that she emphasises was important to her.

“I don’t think my fans are going out and buying £2,000 bags,” she said. “It has to be accessible. I like the idea of making cool things that are within reach of a lot people.”

Mischa Barton boutique, 52 Brushfields Road, Spitalfields Market, E1