On Monday 20th January 2014, I was invited to the first ever Gifting event in London at The Penthouse, Leicester Square. The all day event was hosted by a marketing company called MediaSKIN and coined MSGL -Media Skin Gifting Lounge- and saw the show casing of products from about 8 Skincare brands.The invitees were a list of TV personalities, journalists and media related people. Some more recognisable than others but all very charming which made the whole event a great fun. Great to catch up with Sophie Anderton, Maria Kouka, The Honeyz, Stooshe, Karen Bryson, Toyah Wilcox, Imogen Thomas, Helen George, Sol Herras, Gemma Oaten, Tom Ellis, MyAnna Burling, Jules Knight, Kat Shoob and Rachel Shenton to name a few, and good to hear that The Honeyz are doing great just having finished their sell out UK tour.
MediaSKIN had organised it very precisely and with finesse. The products were showcased by the company owners and therefore a very personal touch rather than the usual goodie bags most of which get discarded by the time you get home. All questions were answered and demonstrations were made to highlight the unique quality of every product.
This gifting event idea was imported from USA where in Hollywood a gifting lounge is set up before the premier of a film or at awards ceremony. We went in and were introduced to new products and services and get to try them first-hand. This way, the new Brands get publicity and the celebrities are also photographed and get exposure. So a win-win situation.The London Gifting event was the brainchild of the two company directors/founders of MediaSKIN who were present and who mingled and liaised with charm. Celebrity or not celebrity, they made everyone feel at ease and special. There is only one problem! I cannot wait till the next gifting event as it was absolutely fantastic. Some really interesting products that I will use, and very generous samples of everything. I came away with both hands full of freebies, -8 goodie bags- and drinks and finger food were also abundant. I’m already checking my diary to make sure I do not miss the next one.
Imogen Thomas, Sophie Anderton
Joe Alvarez, Stella English
Well done to all involved, the guest assistants who carried all our bags so we were hands free whilst checking out the new products, the journalists and photographers who were having a field day with the number of personalities milling around, Catherine Lyn Scott from London Flair PR company who got everyone together, MSGL for the hosting and last but not least, the Skincare companies who gave us an insight to some fabulous products.
Products being gifted included:
Minerva Research Lab – Gold Collagen and Gold Collagen Active
Fake Bake – Fake Bake Bronzing Gel
Nutraluxe – Nutraluxe Mascara, Nutraluxe Lash and Nutra Sonic
Aesthetic Source – Neostrata Skincare Range and Exuviance Skincare Range
Amred – Prosil
La Cint Designs – Fashion Accessories
Alison Claire- Skincare Range
He-Shi – Luminous Shimmer, Express Liquid Tan, Gold Foamimg Mousse, One Day Tan, Bronzing Brush, Day to Day Gradual Tan and Exfoliating Body Wash.
MSGL Gift Bag – Medik8 Skincare, Voss Water, Gloves and Hat
MediaSKIN is a fast growing brand consultancy that specializes in finding new innovative ways to reinvigorate and reinvent brand marketing strategies.