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New ethical lab-grown diamond brand marks the launch of a new collection with an unmissable event of performance, vintage champagne and Michelin-starred food

The Diamond Lab, which sells fine jewellery using diamonds created in a lab in India where they are grown, cut and polished, was launched by luxury brand expert, Jamie Amelia Patel earlier this summer. 

Following their successful pop-up emporium at Selfridges Wonder Room, The Diamond Lab will announce another pre-Christmas shop at the iconic London store in the coming weeks. The brand will also open their flagship store on New Bond Street in Spring 2024. 

Earlier this week, The Diamond Lab launched its “Sealed with a X” collection at London’s oldest and most iconic botanical centre, Clifton Nurseries. 

Showcasing designs using Asscher-cut stones, a favourite among the fashion-conscious crowd ever since Carrie Bradshaw modelled the style during her brief betrothal to Aidan Shaw in Sex and The City. Named after the jeweller who patented the design in 1902, the Asscher cut features an octagonal shape with 58 large deep facets. 

The collection has been named, “Sealed with a X”, as a playful reference to the Asscher stones’ X cut. Looking straight down on the Asscher cut diamond, it reveals an X shape made by converging equidistant facets toward the culet on the bottom (pavilion side) centre of the stone. 

Guests were celebrating the impressively young founder as they were sipping vintage champagne and enjoying a programme of musical performances by Amelia Wawrzon, contemporary, neo-classical ballet and a string quartet from the Royal Academy of Music.

The menu has been curated by one of London’s most esteemed, award-winning culinary talents, Tom Sellers. Sellers, the talent behind the two Michelin-starred Restaurant Story and the recently opened Dovetale – and described as a “rock star chef” by The Evening Standard – will serve-up his signature of delicate masterful dishes inspired and led by the British seasons and the very best produce available.

LONDON, ENGLAND – OCTOBER 05: (L to R) Anna Franklin, Founder of The Diamond Lab Jamie Amelia Patel and Mark-Francis Vandelli attend The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)

Founder Jamie Amelia Patel has curated the event to showcase the brands searing vision and new collection and clarifies her ethos on modern luxury. “The Diamond Lab is shaking up the traditional norms of the luxury industry by deeply understanding the demands of upcoming luxury consumers. We aim to cultivate a space that encourages significant dialogues on earth-kind diamonds and the future of eco-luxury.”

Demi Karanikolaou, attends The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: A general view of the atmosphere at The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: Francesca Fearon attends The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: Mark-Francis Vandelli and Jacqui Pittack attend The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: Nicoletta Adda and Rakhee Singh attend The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: Caru Saunders attends The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: (L to R) Brett Staniland, Amber Gill, Scott Staniland and guest attend The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: Founder of The Diamond Lab Jamie Amelia Patel attends The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: Scorpio (R) and guest attend The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: Erica Bergsmeds attends The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
LONDON, ENGLAND – OCTOBER 05: David Duncan-Smith and guest attend The Diamond Lab’s event to unveil the new ‘Sealed With a X’ collection with an evening dedicated to honouring the senses through a fusion of contemporary performances, thought provoking art, and sensorial experiences at Clifton Nurseries on October 5, 2023 in London, England. (Photo by Alan Chapman/Dave Benett)
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Editor in Chief of Ikon London Magazine, journalist, film producer and founder of The DAFTA Film Awards (The DAFTAs).