
If you’re a fan of high-speed thrills and the stories behind motorsport legends, the latest exhibition at the 3-2-1 Qatar Olympic and Sports Museum is a must-visit. The Race is On takes visitors on an exhilarating journey through Qatar’s motorsport history, celebrating its role as a global player in rallying and Formula 1 racing.
An Immersive Tribute to Speed and Legacy
Opened in November 2024 and running until April 2025, the exhibition is a dynamic showcase of Qatar’s rise in the motorsport world. Starting from the inaugural Qatar Motor Rally in 1975, The Race is On highlights the country’s journey to hosting world-class events like the Formula 1 Grand Prix at Lusail International Circuit.
Stepping into the exhibition, you’re greeted with a stunning array of artefacts that paint a vivid picture of racing’s past and present. Historic racing suits, gleaming trophies, and weathered tyres tell tales of grit and glory. The centrepiece is an intricate model of the Lusail Circuit, capturing the precision and passion that define modern motorsport.
Legends in the Spotlight
One of the most compelling exhibits is a helmet worn by Formula 1 legend Ayrton Senna during his debut season. This isn’t just any helmet—it holds a hidden story. Conservators discovered a heartfelt handwritten prayer tucked inside, a poignant reminder of the human side of this high-stakes sport.
For those who want to feel the adrenaline, the exhibition doesn’t disappoint. Interactive e-sports simulators let visitors step into the shoes of a driver, navigating iconic tracks and experiencing the rush of speed. The timeline of Qatar’s motorsport milestones is brought to life with immersive displays, allowing you to relive iconic races and trace the country’s rapid rise in the motorsport arena.
A New Chapter in Motorsport Excellence
This exhibition isn’t just about the past—it’s a celebration of Qatar’s growing influence in the world of racing. Timed alongside major events like the Formula 1 Qatar Grand Prix in November and the Qatar International Rally in early 2025, The Race is On underscores the country’s commitment to becoming a hub for motorsport culture.
Whether you’re a seasoned racing enthusiast or simply curious about Qatar’s sporting achievements, The Race is On offers an unforgettable experience. It’s a celebration of speed, resilience, and the spirit of competition.
Catch this high-octane tribute to motorsport at the 3-2-1 Museum before 1 April 2025.
Website: https://321qosm.org.qa/en/
Location
3-2-1 Qatar Olympic and Sports Museum
Khalifa International Stadium
Doha, Qatar
Find them on Google Maps
Contact Tel: +974 4452 5200
Elena Leo is the Arts & Lifestyle Editor of Ikon London Magazine.