Hackett London SS25 Collection Partners With Carlos Sainz
Hackett London has unveiled its Spring/Summer 2025 brand campaign, celebrating the powerful bond between father and son, the richness of heritage, and the evolution of style. At its core, the campaign features the iconic duo, Carlos Sainz father and Carlos Sainz son, internationally renowned motor racing icons whose shared story aligns seamlessly with Hackett’s values.
The relationship between a father and son transcends familial ties. It symbolises the passing of values, a harmony of wisdom and youthful energy, and the balance between tradition and modernity. This enduring connection inspires Hackett’s latest campaign, capturing the essence of the Hackett man: a distinguished individual, refined yet versatile, navigating every stage of life with style and purpose.
Photographed by the New York based fashion photographer Arnaldo Anaya-Lucca, the campaign is set against the backdrop of a British manor and its idyllic gardens. The imagery portrays quality moments between father and son, from the gesture of adjusting a tie to sharing a scenic drive or a game of backgammon. These vignettes reflect a bond built on mutual respect and shared values while allowing each to express their individuality. This interplay mirrors Hackett’s philosophy: timeless style evolving alongside personal expression.
Hackett’s Spring/Summer 2025 collection exemplifies its versatility, offering sophisticated formalwear and relaxed casual pieces that cater to all generations. Carlos Sainz son embodies youthful energy and a contemporary edge, while Carlos Sainz father represents sophistication, confidence and wisdom. Together, they showcase Hackett’s ability to dress every man with unparalleled elegance.
The campaign presents a carefully curated selection of looks that embody Hackett’s signature style. For special occasions, the younger Sainz is seen in a refined Prince of Wales suit crafted from a wool-silk-linen blend, complemented by a formal herringbone shirt with a Knightsbridge cutaway collar. His father epitomises timeless elegance in a navy blue travel suit of 100% fine wool, paired with a crisp cotton twill shirt and a sophisticated double-breasted pure linen waistcoat. The smart-casual ensembles reflect both classic and youthful energy: the son sports a suede overshirt in sand beige over a fine cotton-silk polo, selvedge denim jeans, and Burton tassel loafers, while the father embraces functionality with a Velospeed field jacket, a cotton-silk jersey, classic chinos, and polished leather loafers. Lighter summer styles highlight effortless sophistication, featuring airy linen shirts, soft knitwear, and relaxed chinos. The younger Sainz also fronts several timeless yet modern looks, including an ecru Velospeed unlined jacket in water-resistant fabric, a sharp windowpane blazer layered over an ultra-fine denim shirt, and a lightweight pique blazer combined with a linen jersey knit tee with navy stripes, epitomising Hackett’s contemporary elegance.
The collection focuses on relaxed blazers, jackets, and jersey options, perfect for transitional weather. Soft, breathable cotton and silk knitwear enhance the collection’s light, airy appeal. Classic patterns, stripes, and refined prints feature prominently, with short-sleeve shirts, linen polos, and tees offering a fresh seasonal update. The range also includes delavé blazers, trousers, and jackets, ensuring a man’s wardrobe remains polished and adaptable for any occasion or climate.
“I´m very proud to be joining the Hackett family in 2025 alongside my father. I´ve been a fan and customer of the brand for many years, and they are no strangers to the world of Motorsport, so it feels natural for our paths to cross and for us to begin an exciting relationship together. One of the things I have inherited from my dad, apart from the love and passion for our sport, is his sense of style and taste for quality clothing. Hackett fits perfectly with my understanding of style. It presents an opportunity to wear casual and comfortable clothes on a day-to-day basis without sacrificing an elegant look and a modern approach to classic garments. Whether I have a formal event or I´m spending a relaxed day at home, I can always find a Hackett solution that feels classy, young and elegant, all at the same time!”
– Carlos Sainz (son)
As Formula 1 continues to captivate audiences worldwide, the collaboration with the younger Carlos Sainz —joining the British racing team Atlassian Williams Racing this season — and his legendary father — currently racing for Ford Performance in pursuit of his fifth Dakar Rally win — adds an exciting dimension to Hackett London’s campaign. This partnership builds on Hackett’s longstanding association with motorsport, creating a narrative of shared passion and personal achievement. Together, father and son embody Hackett’s timeless vision, where family, heritage, and style converge to craft meaningful and unforgettable moments.
“The relationship with Hackett London goes far beyond a mere partnership. It´s a new journey that starts today, but its foundation is built on experiences, heritage and shared values. Family, craftsmanship, and elegance are things that I cherish, and Hackett London represents all of them. Also, having the opportunity to share this experience with my son for the first time ever is something extremely special for me. In terms of style, I consider myself a classic man when it comes to my wardrobe. The brand’s approach to timeless and traditional garments with a twist of modernity makes me feel confident that I have plenty of options to dress appropriately for every occasion. It´s a perfect fit, and I really look forward to seeing what it brings!”
– Carlos Sainz (father)
Hackett London’s Spring/Summer 2025 campaign is more than a celebration of style—it’s a journey of connection and self-discovery, honouring the ties that unite and the paths that distinguish us.
Editor in Chief of Ikon London Magazine, journalist, film producer and founder of The DAFTA Film Awards (The DAFTAs).
