London based artist, DJ and singer Bip Ling, known for coining her own lingo, has joined likes of fashion icon Iris Apfel and illustrators AAT brothers in the list of creatives collaborating with Happy Socks. The 25 year old -always frisky- brunette was partying at the Happy Socks flagship store in Covent Garden to celebrate the arrival of the new line in store. 

Bip Ling x Happy Socks line

Bip Ling own line features Bip’s very own colourful character ‘Mooch’ – a very simplistic drawn cartoon that permeates Bip’s every post, and even accompanies the model wherever she goes, is hand painted on clothing and accessories. This time it wasn’t an exception; we saw Mooches everywhere, prominently smiling from Bip’s T-shirt and back pockets and knees of white jeans. In fact, Mooch was smiling from every corner – from every pair of socks on display, the press board, the cupcakes…

Guests were even treated to a complimentary manicure, with Bip’s mooch artworks.