Boost of Digital Photography in the Fashion Industry

The growth of digital photography had made it feasible for many people to capture the perfect moments of their lives better than ever. The big improvement in shutter speed, the new advanced sensors, and photo resolution, make it convenient and easier for both beginners and professional photographers to take good pictures. In addition, photo editing can now be done to create more creative and artistic photos. Although I call that cheating. Too much photoshop means you create an illustration… It’s NOT a photograph. Too many ‘photographers’ fall into this trap.

Digital photography has also been a huge plus for many online and offline businesses. A stock is used by a photographer to sell images. These stocks are then purchased at different prices, depending on the license. But since they are digital, and they can be acquired outright from different companies, they can be modified, manipulated and edited using sophisticated editing software.

Today, digital photography is known to boost the fashion industry. Digital fashion photography is far off different from doing television footages and taking photos on films. For digital photographers, it is a more challenging field to work on.

The ultimate purpose of digital fashion photography is to capture every detail in the catwalk. It will focus on the figures of the stunning -some are anyway- models, in their most fancy, magnificent and extreme fashion outfits. Digital fashion photography will capture the various outlooks essential to gratify the acceptance of worldwide fashion trends.

While digital fashion photography is a meticulous field, a photographer should be creative enough to know the ‘hottest trend’ each year.

Like fashion designers, digital fashion photographers should also work in high-end ease, filled with beauty and glamour.

A few points to consider on digital fashion photography

  1. Keep focused -tee hee-
  2. Ensure that your camera is always with you
  3. Know and set your objective
  4. Donít let go of the opportune moment
  5. Envision on how could come up with a creative and interesting pictures
  6. Make use of various distance and angles for each shot
  7. Show contrast by giving blurry parts and sharp emphasis over your photos.
  8. Organize your subject
  9. Put weight on the shapes and lines of interest.
  10. Create a good impact that you are giving information to your audience

A digital photographer should also be conscious that whatever output he delivers will uncover the care, readiness, and awareness of the many vital points to remember in taking pictures.

Requirements for a Flourishing Digital Fashion Photography

  1. Proper Lighting- The photographer should use curtains and reflectors. Use a tripod -although I hardly ever do- and set light to either left or right side of the object at an angle of 45 degrees. As much as possible, avoid bright lights, or else use polarizing filters. And lastly, never underexpose parts or expose the whole photo(e); never expose the entire photograph, underexpose other parts. Having said all this, it’s only a guide. Everyone has a different style. I love my photography sharp, bright with lots of contrast.
  2. Good Colour Harmony- Photographers can make use of backdrop materials to give emphasis on tint and color. Use reflectors, filters, see-thru transparency, and diffusers to neutralize colors. It is recommended to use gray and white backgrounds. Remember ANYONE can make ‘great’ illustrations in photoshop! Pfffff. So many portfolios I am shown by potential interns and even some pros are awash with overuse of this software. I can see everything they have photoshopped. Learn your craft!
  3. The Artistic view of a Photographer ñ As a professional photographer, your audience may not see what you see in the picture. People pay value to the subject and not on the background. It should connect each other.


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Fashion Photography © Joe Alvarez

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