The biggest hit was taken by Universal, home of Rihanna, pictured, Nicki Minaj and Justin Bieber, which lost more than one billion views from its total of seven billion, as the graph shows, above. Sony BMG was second hardest hit, with the label behind such stars as Alicia Keys, Rita Ora and Labrinth losing more than 850million views in a single day. The dramatic falls, highlighted by figures compiled by YouTube statistics analysts at SocialBlade after an YouTube audit. Hackers can artificially build up the numbers of views on a YouTube video to make them appear more popular than they really are. The music industry’s own LIBOR -London Inter-bank Offer Rate- scandal.