Serge DeNimes Celebrates 5th Anniversary

Editor in Chief of Ikon London Magazine, journalist, film producer and founder of The DAFTA Film Awards (The DAFTAs).

Oliver Proudlock's Serge DeNimes Celebrates 5th Anniversary © Joe Alvarez

Serge De Nimes has celebrated the 5th anniversary of the brand in its newest pop-up shop in Seven Dials, Covent Garden, London. Oliver Proudlock, the founder, and CEO, was joined by his MIC friend Spencer Matthews, VIPs, media and fans of his brand. Guests were in good spirit as they sipped Ciroc Vodka and Cider into the late hours of Thursday.

🎥© it was time to have fun and socialise for #IkonLondonMagazine team at @sergedenimes 5th anniversary party & new #popup store launch in #CoventGarden. There were no baloons though but plenty of booze and lots of fun! When it comes to partying, Ollie is really great host 👌 #OliverProudlock #SpencerMatthews #MadeInChelsea #mensfashion #menswear #eyewear #fashion #style #SS16 #showbiz #soserge #socialite #celebritystyle

A post shared by Ikon London Magazine_Official (@ikoniclondon) on Jul 11, 2016 at 3:39am PDT