The Met Ball meets The Oscars in The Fashion Awards Revamp… this is what you can expect from London’s new fashion event taking place for the first time the 5th of December 2016 in the iconic Royal Albert Hall. The Fashion Award is ‘a natural evolution and upgrades from the British Fashion Award’. The women behind this upgrade are Net-a-Porter founder Natalie Massenet, Swarovski heir Nadja Swarovski and Caroline Rush, together with The British Fashion Council.
The upgrade will, first of all, include an aim to embrace a bigger part of the fashion industry. Both the creative and the business-oriented aspects will be honoured. True to tradition, the event will act as a big celebration of British Fashion, but this year, the international fashion industry will also be on the agenda.
Furthermore, the new format has a core aim to raise significant funds over the next ten years. The money will be dedicated to educations scholarships to help talents attend the leading fashion colleges. This means that The Fashion Award will be an annual fundraiser gala for the British Fashion Council Education Foundation charity.
Sarah Mower MBE and Meribeth Parker, presidents of the BFC Education Pillar and Trustees of its Education Foundation have said: “It’s a fact that without the stream of talent Britain’s great fashion education teaches, London Fashion Week could not be the vibrant force it is today.” The economic contributions are expected to secure the future for not only the talented young people but also for the fashion industry itself, and over the next ten years, the ambition is to have raised more than £10million.
For many years, British Fashion Award has been appreciated by fashion heavy lifters such as Karl Lagerfeld, Anna Wintour, Lady Gaga, the Beckham family, Olivier Rousteing and Naomi Campbell, just to mention a few. And this year, it has been decided, that 1000 out of the 3000 tickets will be available for the public.