Eudon Choi AW15 London Fashion Week

This season the Korean-born designer Eudon Choi had a strong comeback at London Fashion Week with his Eudon Choi AW15 collection.

The fabric innovator Eudon Choi gave organic proportions a soft rock and roll look. His passion for fabric innovation went hand in hand with his inspiration from the Japanese architectural movement Metabolism.

The bold and geometric sharp cuts made the outwear flow in a futuristic atmosphere.

Another tailoring magic trick that the designer seemed to do, was capturing the oversized proportions in an elegant and fitted frame.

For me, a strong statement was also his use of colour blocking, Eudon Choi being a God of patch work in his previous collections as well.

Althought, Eudon Choi, always, represents through his creations a sophisticated simplicity, he manages for this season a complex choice of textures.

The choice of textures for AW15 got strongly infused with a floral motif, which was, more often used in juxtaposition with monochrome flat textures or deep bright reds.

Eudon Choi made the floral infusion, the leading accent of his collection.

The designer initially trained in men’s wear succeeded to mesmerize me with his class and innovation for women’s outwear. I was especially sold at the sight of the floral oversized scarfs.


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Eudon Choi AW15 © Joe Alvarez

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