‘Made in Britain’ Is a Stamp of Quality For 95% of Foreigners

The ‘Made in Britain’ stamp has been revealed as the ultimate sign of quality, with 95 per cent of foreigners saying they looked to it as a mark of craftsmanship, Whistl Reported.

In a new study, international communities are 68 per cent more likely to buy products if they were made in Britain and they surprisingly associated items from Scotland, such as haggis and whisky, with being the most British.

And the research showed that UK fashion firms are dominating the world market.

Looking at Google search data trends, Asos was revealed to be the most searched for British fashion brand around the world, with the e-tailer proving most popular in Australia, France, Germany, Spain and the U.S.

However, in China Burberry made it to the top spot with Next, Asos, M&S and Topshop trailing behind.

PrettyLittleThing is tipped to be a new contender on the British fashion front, creeping into the U.S. and Australian top searches.

Continuing on the more affordable end of the market, M&S was found to be a hit in Ireland, Cyprus and Hong Kong.

Meanwhile, Sports Direct received interest from those living in Ireland, Latvia and Estonia.

And Brits miss homegrown goods when abroad. Three-quarters of expats said they were prepared to pay extra to get goods shipped, with clothing from brands such as Asos, Burberry, Next and Topshop proving popular picks.

The research, by delivery management company Whistl UK Ltd, found that purchasers are influenced by popular culture.

For example, in the past few years, there has been a 63 per cent increase in popularity for traditional British tweed clothing, which might be attributed, in part, to hit TV show Peaky Blinders, which is set in 1920s Britain.

Branching out from fashion, the survey found that Burberry, Cadbury and Rolls-Royce are considered the three most ‘British’ brands.

Commenting on the findings, Whistl’s marketing director Melanie Darvall said:

‘Exporting is really key for the UK – not only does it allow UK firms to expand into international markets, but it also gives us a chance to fly the flag for British made goods.

‘Providing e-commerce solutions for the fashion industry is a focus for us and we were certainly surprised to see that UK fashion is as popular abroad as it is at home, and sometimes more so.

‘The fact that UK products are so popular and held in high regard around the world is great for British industry and our international growth as a business. We hope that this continues for years to come.’

In Figures:

  • 68% of respondents said they favoured products if they were made in Britain
  • The majority associated items from Scotland with being the most British
  • 75% of British expats said they would pay extra for UK goods to be shipped

Read moreBritain is Number One


Subscribe to our newsletter

Blighty Union Jack Made in Britain © Joe Alvarez

Ikon London TV is here

Ikon London Media