La Perla Second Skin Launch Party – London

The Italian fashion house, known for expensive alluring lingerie, launched its new range La Perla Second Skin in its London flagship store on Sloane Street.

Bethan Wright La Perla Second Skin Launch party London © Joe Alvarez

Bethan Wright wearing La Perla top © Joe Alvarez

2018 was an eventful year for La Perla. With former owner Silvio Scaglia selling the brand to Spadina in February 2018 and creative director Julia Haart exiting the business in July 2018, La Perla is changing its ways. It is, Ikon London Magazine learned, reverting to its previous recognisable style.

The past-Haart lingerie collection utilises a lot of famous La Perla hand-made lace. In fact, it is everywhere – on panties, bras, nightwear, home wear, light, and luxurious bodycon tops. The collection also features the already familiar supportive bras over the lace top and deep V-neck push-ups.

 La Perla Second Skin Collection

The new Second Skin collection is, however, a different beast. La Perla Second Skin is laser printed seamless lingerie essentials line. The fabric is smooth and provides invisible support. It comes in four different colours ranging from pale flesh colour (Latte) to Black with Amaretto, Hazel and Espresso in between. The lingerie is an ‘entry-level’ range from La Perla. You can become a lucky owner of La Perla Second Skin panties for £40. La Perla bra will set you back £100-£120.

The launch of La Perla Second Skin at Sloane Square flagship store

La Perla Second Skin lingerie launch

La Perla Second Skin Collection

The launch at the flagship store attracted VIP’s and loyal customers. Guests included yours truly, our Ed in Chief Joe Alvarez, Good Morning TV fertility Dr. Larisa Corda, Disney actor Bethan Wright, Kay Lovelle, Anamelia Silva, actor Charlotte Carroll among others. We were treated to champagne while staff was showing guests new collection pieces.

With the exceptional service, some guests walked away with a set or two or world-famous lingerie.

The new Second Skin collection is available now in all La Perla stores as well as online.

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Tamara Orlova Alvarez La Perla Second Skin launch party © JOE ALVAREZ

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